A New Era
Posted by Stephen Playford on
Prior to the introduction of the Australian Standard, the International Wool Secretariat's licensing agreements underpinned the identification and marketing of medical sheepskins in Australia. This system, however, had several shortcomings: The test procedures used to underpin the genuine licensing agreements did not predict the expected product performance. Counterfeit Woolmark licensing stamps were commonly used on products that, in many instances, clearly didn't meet the basic requirements of the health care industry. There was a subsequent loss of authority from the position the product initially held in the market place. In May 1997, the licensing agreements were withdrawn from use on...